engaging the fanbase
Spread The Word!
Harness the Power of Social Media Marketing Systems
Today an email to promote your festival and merchandise just won't cut it. I am sure you have heard it all before but for those who haven't here's some basic key points:
Build an authentic connection
- This means connecting with your fans in a meaningful way.
- Give them an authentic relevant reason to connect to you.
- Why should they buy into what your selling or doing?
- What are you doing to show them your authentic?
Look At Your Business in the Mirror
You need to ask yourself based on your business's image and persona would you as a individual be driven to be consistently connected to your business or it's projects? If not then we have some work to do.
Give The Fan And Client Base An Authentic Reason To Buy
If you want more tickets sold or merchandise purchased you have ask what are you providing to clients to make it an easy choice to part with their hard earned money?
- Yes, your giving them great live music, but today with all of the competition from so many festivals that's just not enough.
Are the products you sell at your Merch booth what people want?
- How do you know?
- How much product is left over at the end of event?
- Is the quality of your Merchandise up to commercial standards?
i.e., T-Shirt print quality should be nice and soft, comparable to what you can purchase at a retailer like Target for example. Are you one of the many festival promoters who cuts costs by manufacturing a rubbery printed graphic on a rough feeling shirt?
What mechanisms are you using to give the fan and client base to reason to buy into what your selling?
- Are you giving them something other festivals don't provide?
i.e.
- For the Fan do you provide anything unique? Meet & greets, intimate shows?
- For the Sponsor or Advertiser do you provide any kind of direct fan connection? The IMM is that intimate and Direct Connection!*
If your business asked to be friends with you personally would you accept them?
If not why?
Today everyone asks that you be friends with them on a social network. It's crazy, you see commercials talking about people with several hundreds or thousands of friends. Who are these people?
Times are changing, people are getting smarter and want friends that hold a meaningful connection, especially in the (Jamband) Music Festival Scene.
If your Festival, Sponsor or Advertiser wants to connect to the fan base it has to reach an emotional level. Something you have has to connect with them on a level that they understand and want to be part of.
Now, at this point your reading this and probably saying to yourself that sounds good but how?
- Give people "stuff" (loose term for anything you can spare)
- Stuff can be media files such as exclusive music, videos, stories, discount coupons, the list is endless. This is where we come in to assist and direct you.*
- Equivalent Exchange Programs™, you give them something, then they give you something. In this case it can be marketing information, social media dispersion of your content via Facebook, Twitter or any number of social media systems.
Be Unique and Think Different
Apple used the "Think DIfferent" slogan in an amazing marketing campaign many years back, well its time for Festival Promoters to learn from the fan base and world around them to "Think Different".
Thinking and acting different, breaking away from your normal way of doing things or thinking can be very difficult but when you can step outside the box your perspective widens. You see with new eyes the world around you. To do so, you might need an outside perspective to reveal the way your business is functioning.
Can you honestly say it's working well in all areas?
Our goal is assist companies in opening their eyes, showing them the realm of possibilities of growth and change.
Give us the opportunity to spend some time with you and see how we can help you see with new eyes.
We believe promotors need to ask themselves...
"What have we done for our fans lately?"
"Are we engaging them in meaningful way?"
"Are our efforts being noticed?"
"Do my sponsors and advertisers feel they have a good pre-show marketing presence?"
"Do we have really have a Proven, Pre-Show Mechanism to get the festival Advertisers, Sponsors and Attendees excited enough to solidify their interest in our Festival?"
If you've read these questions and faltered in your answer or just really had no idea, then we should talk.
If your like me and many others you rarely know all the bands on a Festival Lineup. You wind up getting to a show, read the booklet, ask people who's good and where you should spend your time.
Lets face it, time is valuable at a show. A Festival is part vacation, part party time and for some it's family time. When you don't want to move around needlessly it would be great to know how to spend your time.
Creativemind has developed the "IMM- Interactive MultiMedia Magazine" as a mechanism for interested festival attendee's to learn about the band lineup in an engaging way. We believe the interactive magazine (IMM™) provides the solution to this issue as it a pre-show media device.
It allows the people, sponsors and advertisers who might be interested in either attending or spending their marketing budget with your festival to know what your festival offering is all about. Sponsors can even test the market by sponsoring or advertising in the IMM.
Think of it as an electronic press kit of sorts to pull your clients (attendees, sponsors or advertisers) into your Festival and show them what it's about.
The system engages pre-show, provides a meaningful connection, has sponsorship opportunities and educates the Festival Fan base. It solves the question on how to communicate your intentions to a social media world in an Interactive multimedia platform.
Most festivals have between 2-3 stages with 30-160 bands per event. This means that every person there has to make between 60-480 choices regarding who to see during the festival. Can you say holy crap! That's a lot of decisions to make! Watch Our Movie that illustrates this point.
Now put yourself in the position of the Festival Attendee who is sitting there trying to figure this all out! They got onsite, look at the map of stages, look at the daily lineup, then they try and decipher who to see and how to get there.
Yea, it's great you have a website with with basic information on the bands, some of you have some music and videos but that's a rare bunch. The effort is there but the issue is that the format isn't engaging. It's sort of an afterthought, unfortunately in most cases its a half assed effort.
Our idea is simple.
- Give the fan base mechanisms to engage meaningfully.
- Connect via mechanisms they understand and are comfortable with.
- Solidify attendee and corporate interest in your event. Use an IMM™.
Our Big Idea, The Interactive MultiMedia Music Festival Magazine - IMM™
- It Authentically engages those interested in your Festival in a familiar Magazine Format.
- Provides Sponsorship and advertising opportunities.
- Is a controlled interactive environment that keeps your readers attention on the page and on the subject with little to no distraction.
- It Builds Brand Awareness and informs the people on the fence about buying into the Festival about all the Bands and the Festival Scene with Interactive Media.
- It serves as a Social Media Promotion Tool for the Festival & The Sponsors.*
(Leverage your media communication to make an attractive sponsorship proposal.)*
Digital Audio & Physical Festival Preview Album.
We have 2 Marketing Systems, One being Digital and the Other Physical.
The Physical Marketing Systems Includes:
- A Free Festival Audio Preview Album with:
- 1 song from each band. Promotes the band as well.
- Informs the public Pre-Show on the music at the Festival.
- Public can download digital album and put it on all their media devices:
iPhone, iPod, Blackberry, etc..
- Burn the Media to a CD and listen to it in their car or home before the festival.
- Squelch the question in their mind of whether they should attend. Seal the deal!
Give the people a free set of mp3's to listen to before the festival. Let them get acquainted with the bands before they arrive. We will handle all the details for you. You provide the band list and the contacts we take care of the rest.
Give a Combo Deal - IMM & Preview Album
- Want to engage people even more, provide both the digital magazine and digital Preview Audio Album as one download or give it away on a CD.
- Include it with every ticket purchase.
Contact us to discuss our pricing options.
The Value Add for Festivals Promoters and Sponsors
- Use it as a marketing and promotion tool.
- Drive your social media with it.
- Connect Authentically to the festival attendees, sponsors and advertisers.
- It's Pre-show so you inform and connect with your target audience.
- You collect marketing data to drive and support future projects.
- Optional Questionnaires' and Polls on products and services to receive the download location of the files.
- Request a Facebook Post or Tweet in exchange for the media files.
- Squelch the question in their mind of they should attend. Seal the deal!
what makes us unique - imm
This includes all the details on your festival, the bands, the lineup, vendor information, sponsors, plus additional advertising as well as interactive media. For each band there are videos they can watch, audio they can listen to, photos they can view and of course presented in a well designed and written magazine format.
We build each publication branded to your Festival, using all your logo's and if you have strict Brand Identity system we will follow it to the letter.
The benefit to the fan and client base is that it allows them a pre-show introduction to the Festival. Ideally the public should have the Digital IMM Magazine 1 month before a show to build excitement for the Festival. The IMM is an authentic way to utilize digital media and magazine styling with festival editorial content to draw in advertisers and sponsors as well as bolster ticket and merchandise sales while engaging the Media as an Electronic Press Kit.
Since it is digital, it can be used as a social media mechanism to drive traffic to your site, collecting marketing data when people want to download it and foster pre-show interest. Promoters can work with onsite vendors and to also include coupons for discounts to their vending booth.
We have several different business models to address payment for our production costs. These range from a modest production fee for our time, technology and effort to co-sponsored payment models. Each has it's advantages depending on your Festivals needs. It should be noted that all payment models require a booking fee which locks in our production team to work on your project.
To learn more and see an example first hand select this link to our prototype IMM™ (Interactive Music Magazine).
If you would like to see our example IMM in detail contact us for a demonstration.
jiboo magazine
Interactive Music Festival & Culture Magazine
For 2011, we plan to launch a new Festival Magazine called "Jiboo". The magazine will be based on content that is mostly fan driven which we believe to a first in music magazine publishing.
The magazine will be the first of it's kind. Fully interactive and not a website but an actual digital publication much like our Festival IMM™. It will be available on all popular computing platforms, PC, Mac, iPad, iPhone and Android. It has the potential to reach millions.
Jiboo magazine is fully interactive and will bring together great photography, design and festival content centered around the music festival scene. This will include: festival reviews, interviews and background on the bands and festivals, as well as great content written by the fan base. It will include festival stories, survival guides and far more than we can list here, the content will captivate and educate you the fans and public on festival life and culture.
To be a part of this new endeavor contact us to learn more.
Digital vs. Physical Media Marketing & Promotional Systems
So what the heck does this mean?
We live in a world where their are younger and more technologically savvy people and those that are adverse to Digital Media, so to reach that market we need to deliver both Physical and Digital Marketing and Promotional Systems.
We employ a strategy that targets those who prefer both media types, be it physical media or digital. In the end this strategy leverages both consumer types and provides the broadest market coverage.
i.e. Digital Audio, Video, Photography, Text, Animation, Websites, Social Marketing, etc...
Our business models employ a multi-pronged approach. Determine your audiences preferences as best you can, then deliver that media preference in the best possible execution.
At the core of both of these systems is the use of our core competencies in Creativity, Design, Technology and Marketing to instill the following:
• Effective Communication
• Authentic Connections
• Visual Interactive Stimulation
• Easy Of Use
• Accessible Media formats to support the Festival, Bands, Advertisers and Sponsors.
learn more
contact us
Visual Images & Video Footage Are Demonstration IMM Graphics* Only.
All Content is Owned by Their Respective License Holders*
Creativemind is Not Officially Involved With Any Of The Companies, Bands or Service Providers Shown Within The IMM Content On This Site.* These Entities Are Shown For Demonstration Purposes Only.*
Data denoted by the * symbol is averaged from several festivals.
Each festival will have unique data profiles.*
Site Content © 2011creativemind All Rights Reserved.
